EVEN ONE FATALITY IS TOO MANY. HELP US REACH ZERO DEATHS.

In 2022, 193 pedestrians were killed in crashes with vehicles in New Jersey — that’s more than one fatality every two days.

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Working To Make Our Streets Safer

Street Smart NJ is a public education campaign coordinated by the North Jersey Transportation Planning Authority that aims to raise awareness of pedestrian and motorist laws and change the behaviors that lead to pedestrian and cyclist crashes and fatalities.

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How Can You Partner With Us?

I Want To Learn More About Pedestrian safety

Street Smart NJ is a public awareness and behavioral change pedestrian safety campaign. More than 200 communities have participated in Street Smart NJ.

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I'm Working on a Local Campaign

Check out our Resources section and scroll through the different types to find the appropriate available downloadable art and other resource files.

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I want to Start a Campaign

Launching a Street Smart NJ campaign takes planning and collaboration. While campaigns are typically four to six weeks long, the planning often begins months in advance.

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News & Upcoming Events

News

Thursday, January 15, 2026

Goal: Zero campaign to focus on MLK holiday travel

Law enforcement throughout New Jersey will be deployed as part of a statewide Goal: Zero campaign on Friday with a goal to eliminate fatalities, injuries, and impaired driving ahead of the holiday weekend.
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Monday, December 22, 2025

Winter Driving Tips

Winter can be an especially dangerous time for travelers Icy streets and sidewalks, blinding snow and fewer daylight hours mean everyone has to be extra cautious — especially drivers.
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Wednesday, October 1, 2025

Quirky Messages Highlight Pedestrian Safety in Princeton

Princeton and Greater Mercer TMA will launch a Be Street Smart NJ campaign later this fall.
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events

Bringing Awareness To Pedestrians & Motorists In NJ

Partnering With Street Smart NJ

If you’re interested in implementing the Street Smart NJ campaign in your area, please contact Will Yarzab at [email protected].